Ross Purves Marketing

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Ross Purves Marketing

NMR Healthcare

Making recruitment more efficient through digital

NMR Healthcare (Nursing Medical Recruitment) commissioned me to redesign and redevelop its website to better reflect the organisation’s brand and improve the experience for prospective candidates. Built in WordPress, the new website provided a modern, user-friendly platform that made it easier for visitors to learn about the organisation, explore opportunities and engage with the business.

Project Scope: Website design, recruitment platform development and digital training.

Impact

In-house vacancy management

Reduced recruitment costs

Improved candidate experience

Greater Google visibility

The challenge

The existing website no longer reflected the quality of the organisation or supported an effective candidate journey. It needed a modern, responsive platform that showcased the brand, improved usability and provided a flexible content management system that could evolve alongside the business.

The solution

I designed and developed a bespoke WordPress website focused on usability, accessibility and performance. Working closely with the client, I created intuitive page layouts, improved navigation and implemented a scalable content management system that made it possible to manage content and publish vacancies internally. The website was built with responsiveness, performance and future maintainability in mind. To ensure the team could confidently manage the platform, I also delivered tailored training, enabling staff to update content, publish vacancies and maintain the website independently.

The results

The new recruitment platform enabled NMR Healthcare to publish and manage vacancies internally, reducing reliance on external recruitment advertising while improving operational efficiency. By implementing structured job listings compatible with Google for Jobs, vacancies gained greater visibility in Google Search, helping attract candidates more effectively and providing a scalable platform for future recruitment. Staff training also enabled the team to confidently manage vacancies and website content in-house, reducing ongoing reliance on external support.

Key Takeaway

This project reinforced that the best digital solutions empower organisations as well as their users. By combining thoughtful design, practical recruitment functionality and tailored staff training, the platform streamlined operations, improved candidate accessibility and gave the team the confidence to manage their own digital presence.

Location

London, UK

Duration

2024

Industry

Healthcare Recruitment

Services used

Digital Training Web Design Website Implementation

Technologies

GA4 Google Analytics Google Search Console WordPress

WEbsite

Visit

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Testimonials

What the client said

Kali Rashid
  • Organisation: NMR Healthcare (Nursing Medical Recruitment)
  • Role: Founder

I would definitely recommend Ross Purves for any Digital platforms he has created my website from scratch he was very easy to talk to, Ross defiantly met my expectations for my Healthcare Agency website I absolutely love the website very easy to use and looks brilliant too!

He also provided training to my employees how to use the website to post jobs etc… Ross has done an amazing job and I will carry on to use him when it comes to any digital platforms.

  • Via LinkedIn

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