London Flair PR
Building a Website Designed To Perform
Project Scope: Website design, development, SEO implementation and ongoing optimisation.
Results
Average Google position for target search terms:
The challenge
The solution
Website Design
A clearer digital experience
I redesigned the website around a clearer information architecture, making it easier for prospective clients to understand London Flair PR’s services, expertise and positioning.
The new site was built in WordPress with Elementor, with a mobile-first approach and accessibility considerations built into the design.
SEO Foundations
SEO built into the website from the start
Rather than treating SEO as a post-launch exercise, I structured the site’s content and architecture around the search terms relevant to London Flair PR’s target market.
I also implemented on-page SEO and configured GA4 and Google Search Console to establish the foundations for ongoing optimisation.
The results
The new website established a stronger digital presence for London Flair PR, combining an improved user experience with robust SEO foundations. The site now ranks on page one of Google for several competitive, non-branded search terms, including:
- 1.8 for Film PR London
- 2.4 for Film PR Companies London
- 3.1 for Film PR Agencies London
- 4.1 for PR London
- 6.8 for London PR
- 10.5 for Film PR
Alongside improved organic visibility, the website provides a scalable platform that continues to evolve through ongoing optimisation and maintenance.
What this project demonstrates
Effective web design is about more than aesthetics. By combining user experience, information architecture and technical SEO from the outset, a website can become a genuine business development tool rather than simply a digital brochure.
This project demonstrates how combining UX, information architecture and SEO from the outset can turn a website into a genuine business development tool rather than simply a digital brochure.
Location
London, UK
Duration
2026 – present
Industry
Services used
Technologies
Testimonials
What the client said
- Organisation: London Flair PR
- Role: Founder and Entertainment Publicist
Ross fully re-designed our website and gave it a much more modern feel, he also keeps it freshly updated for us. Not only is he brilliant, his prices are also reasonable. Would fully recommend.
- Via Google