Digital Advertising
The world of digital advertising is vast: let’s navigate it together.
A targeted digital advertising campaign can be transformative to a business, increasing your website’s traffic in a short amount of time. And, with an ultra-targeted marketing campaign on platforms such as Facebook, Instagram and LinkedIn, is extremely cost-effective and can produce a high return on investment (ROI) with a low cost per conversion (CPC).
Whether your conversion objective is sales, leads, donations or something else, we can set up an ad campaign that’s low-cost and effective.
So, what services are available?
Ultimately, my services are boiled down to:
- Marketing strategy: making a plan on where, when, how your advertising is deployed – your blueprint for success.
- Audience research: making sure your business is targeting the right people on the right platforms.
- Competitor research: see what your competitors are up to, seeing what’s been working for them and what hasn’t.
- Ad creation: create impactful and tailored ads that resonate with your customers.
- Campaign set up: tailoring your website and social media platforms for a new campaign, ensuring results are recorded and data is being collected.
- Delivery/PPC: get the campaigns on the selected platforms, setting budgets, audiences, locations and conversion objectives.
- Platform optimisation: ensure that your ads are correctly implemented on a platform and making use of automation to save you money.
- Testing: Make continuous use of testing of creatives and target audiences to make sure your business is getting the best bang-for-the-buck.
- Ongoing reporting: keeping you in the loop with how ads are going, return on investment (ROI) and the impact campaigns are having.
What platforms could be used?
There’s loads of different platforms available and your customers are on them. It’s just a case of getting you in front of them. Below are the most common platforms that I use.
- Google (Search and Display)
- YouTube
- X (formerly Twitter)
- TikTok
- Snapchat
So, what are you waiting for? Get in touch and let’s see if we can transform your advertising.
