London Flair PR
Building a Website Designed To Perform
London Flair PR is a specialist entertainment PR agency representing actors, producers, directors, films, celebrities and high-profile events, with a client roster spanning award-winning talent and emerging voices. The agency wanted a modern website that reflected its reputation while providing a stronger platform for future growth. I designed, developed and continue to maintain a new WordPress website, combining an improved user experience with technical SEO foundations to increase organic visibility and support long-term business development.
Project Scope: Website design, development, SEO implementation and ongoing optimisation.
Results
Average Google position for target search terms:
Average over the three-month period from 30 May to 30 August 2026.
The challenge
The solution
Website Design
A clearer digital experience
I redesigned the website around a clearer information architecture, making it easier for prospective clients to understand London Flair PR’s services, expertise and positioning.
The new site was built in WordPress with Elementor, with a mobile-first approach and accessibility considerations built into the design.
SEO Foundations
SEO built into the website from the start
Rather than treating SEO as a post-launch exercise, I structured the site’s content and architecture around the search terms relevant to London Flair PR’s target market.
I also implemented on-page SEO and configured GA4 and Google Search Console to establish the foundations for ongoing optimisation.
The results
The new website established a stronger digital presence for London Flair PR, combining an improved user experience with robust SEO foundations. The site now ranks on page one of Google for several commercially relevant, non-branded search terms, including:
- 1.2 for London Flair PR
- 1.8 for Film PR London
- 3.4 for Film PR Companies London
- 3.7 for Film PR Agencies London
- 4.8 for PR London
- 7.8 for London PR
- 9.8 for Film PR
What this project demonstrates
Effective web design is about more than aesthetics. By combining user experience, information architecture and technical SEO from the outset, a website can become a genuine business development tool rather than simply a digital brochure.
This project demonstrates how combining UX, information architecture and SEO from the outset can turn a website into a genuine business development tool rather than simply a digital brochure.
Location
London, UK
Duration
2026 – present
Industry
Services used
Technologies
Testimonials
What the client said
- Organisation: London Flair PR
- Role: Founder and Entertainment Publicist
Ross fully re-designed our website and gave it a much more modern feel, he also keeps it freshly updated for us. Not only is he brilliant, his prices are also reasonable. Would fully recommend.
- Via Google