Peter tatchell foundation
Strengthening Digital Communications and Infrastructure
The Peter Tatchell Foundation engaged me to provide strategic digital consultancy across social media and technical infrastructure. Working closely with the Foundation, I delivered practical recommendations to strengthen digital communications, improve organisational resilience and resolve business-critical technical issues.
Scope: Social media audit, digital strategy, content planning and technical consultancy.
results
Actionable roadmap created
Content strategy realigned
Organisational communications clarified
Email infrastructure strengthened
Strategic insight and technical support
The challenge
The Foundation wanted to strengthen its digital communications by creating a clearer distinction between Peter Tatchell’s personal advocacy and the Foundation’s organisational voice, in particular on organic social media. Alongside this, technical issues affecting email deliverability were impacting communications with external organisations, requiring specialist investigation and resolution.
The solution
Social media and content strategy
I carried out a comprehensive review of both Peter Tatchell’s personal social media presence and the Foundation’s channels, providing recommendations to develop a more structured content strategy and establish clearer separation between personal and organisational communications.
Technical infrastructure and email deliverability
In a separate engagement, I investigated and resolved email deliverability issues by diagnosing DNS configuration problems and correcting SPF records, restoring reliable email communication with organisations that had previously rejected incoming messages.
The results
The social media audit gave the Foundation a clearer framework for separating personal advocacy from organisational communications, with recommendations covering content planning, channel roles and future activity.
The engagement also introduced a more structured approach to content planning, helping the Foundation communicate its work more consistently across digital channels.
Separately, I resolved the Foundation’s email deliverability issues by correcting its DNS/SPF configuration, restoring reliable communication with external organisations.
Key Takeaway
By combining content strategy, audience insight and technical problem-solving, I helped the Foundation establish a clearer digital framework to support advocacy, fundraising and community engagement over the long term.
Location
Norfolk, UK
Duration
2023-2026
Industry
Services used
Technologies
Testimonials
What the client said
- Organisation: Peter Tatchell Foundation
- Role: Head of Operations, inc Campaign & Communications
Ross has worked with me on a number of occasions and has consistently proved himself to be an excellent troubleshooter. Whenever we’ve faced a challenge, he has brought creative, practical and effective solutions that delivered results. He really knows his stuff.
I still have Ross on speed dial, which probably says everything you need to know. I’m sure our paths will cross again, and I wouldn’t hesitate to work with him in the future.
- Via LinkedIn
- Organisation: Peter Tatchell Foundation
- Role: Executive Officer
Great service from Ross. Always friendly and is happy to sort our technical issues. We are more than happy with the service of Ross and would surely recommend him to anyone. Keep up the great work.
- Via LinkedIn