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Rejoin EU

Supporting a London Mayoral Election Campaign

I supported the Rejoin EU campaign during the London Mayoral Election, delivering paid digital campaigns designed to maximise visibility and public engagement. Working within a fast-paced political environment, I developed and optimised advertising campaigns across Meta platforms (Facebook and Instagram), helping the campaign efficiently reach target audiences and contribute to its objective of bringing the UK’s relationship with the European Union back into public discussion.

Project Scope: Digital campaign strategy, paid media and voter engagement for the 2021 London Mayoral Election.

Campaign Highlights

from 20 candidates

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EU membership debated

Geographic and contextual targeting

Political audience engagement

Putting Europe back into the political conversation

The challenge

The campaign aimed to raise the profile of EU membership during the London Mayoral Election and reintroduce the issue into public debate. Operating with limited resources against well-funded mainstream campaigns, the challenge was to maximise visibility, engage supporters and generate meaningful reach within a fixed election timetable, where every decision and every pound of advertising spend needed to deliver measurable impact.

The solution

I delivered a targeted digital advertising strategy focused on London audiences. Campaigns used geographic and contextual targeting, placing advertising alongside relevant news and current affairs content to increase awareness of Rejoin EU and encourage wider discussion around the UK’s future relationship with the European Union.

Campaign performance was monitored throughout the campaign period, allowing targeting and activity to be refined within the available budget and election timetable.

The results

The campaign gave Rejoin EU a targeted digital presence throughout the London Mayoral Election and helped bring discussion around EU membership back to politically engaged audiences. Despite operating with a modest budget, the candidate finished 8th out of 20. The campaign demonstrated how targeted digital advertising could help a grassroots movement build visibility and engage relevant audiences within limited resources.

What this project demonstrates

Political campaigns demand rapid decision-making, clear messaging and efficient use of limited resources. This project reinforced the importance of combining audience insight with agile digital delivery to maximise reach and engagement, particularly when budgets and timelines are constrained.

Location

London, UK

Year

2021

Industry

Politics

Services used

Analytics and Reporting Digital Advertising Digital Strategy PPC

Technologies

Facebook GA4 Google Analytics Instagram Meta Ads

Website

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Ad Examples