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Portfolio

Real projects. Real challenges. Measurable results.

Every organisation has different challenges. Some need to generate more leads. Others need a better-performing website, a clearer digital strategy or a more effective way to reach their audience.

My portfolio brings together selected projects across digital marketing, websites, SEO, paid advertising, campaigns and digital transformation.

Explore the work to see the challenge, the approach and what was delivered.

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London Flair PR

Building a Website Designed To Perform

Organisation: London Flair PR

The agency wanted a modern website that reflected its reputation while providing a stronger platform for future growth. I designed, developed and continue to maintain a new WordPress website, combining an improved user experience with technical SEO foundations to increase visibility and support long-term business development.

UX & User Experience Web Design Website Implementation Website Maintenance

Terrence Higgins Trust

Transforming HIV awareness through digital

Organisation: Terrence Higgins Trust

I led digital marketing, websites and performance campaigns for Terrence Higgins Trust, one of the UK’s leading health charities. Working across fundraising, public health and behaviour change campaigns, I managed digital strategy spanning websites, email, paid media, analytics and digital infrastructure.

Audit Content Creation Digital Training Email Marketing PPC SEO Social Media Web Design Website Implementation

Fortico Media

Developing Content Strategies for Growing Businesses

Organisation: Fortico Media

Collaborating closely with business owners and stakeholders, I translated commercial objectives into practical digital strategies that improved visibility, supported business growth and laid the foundations for long-term marketing success through web and content.

Content Creation PPC Social Media

Nina’s House Bespoke Furniture

Creating new revenue streams and marketing opportunities for a luxury retailer

Organisation: Nina’s House Bespoke Furniture

Helping establish its digital brand presence and achieve its first sustained period of profitability.

Commercial Strategy Digital Strategy Email Marketing PPC Web Design Website Implementation Website Maintenance

Rejoin EU London Mayoral Election 2021

Supporting a London Mayoral Election Campaign

Organisation: Rejoin EU London Mayoral Election 2021

I supported the Rejoin EU campaign during the London Mayoral Election, by creating a digital advertising strategy, including delivering paid digital campaigns designed to maximise visibility and public engagement.

Analytics and Reporting Digital Advertising Digital Strategy PPC

NMR Healthcare

Reducing recruitment costs through digital innovation

Organisation: NMR Healthcare

NMR Healthcare commissioned me to redesign and redevelop its website to better reflect the organisation’s brand, improve the experience for prospective candidates and entice new business to join the organisation.

Digital Training Web Design Website Implementation

Peter Tatchell Foundation

Providing Trusted Digital Insight and Support for a Human Rights Charity

Organisation: Peter Tatchell Foundation

I provided strategic digital consultancy across social media and technical infrastructure. Working closely with the Foundation, I delivered practical recommendations to strengthen digital communications, improve organisational resilience and resolve business-critical technical issues.

Audit Digital Strategy Social Media Website Maintenance

Mischief

Organisation: Mischief

Mischief commissioned a comprehensive SEO and digital performance audit to identify opportunities to strengthen its organic search presence and better align its website with the agency’s commercial objectives. Combining technical SEO, analytics, competitor research and conversion analysis, I developed a strategic roadmap to enhance search visibility, improve the user journey and support future business growth, while preserving the agency’s distinctive creative identity.

Analytics and Reporting Audit Content Strategy Conversion Optimisation SEO

Africa Advocacy Foundation

Organisation: Africa Advocacy Foundation

Africa Advocacy Foundation engaged me to develop and deliver the paid media strategy for PrEP and Prejudice, a public health campaign designed to raise awareness of HIV prevention within Black communities across South London. Working across Google Ads, Meta and Grindr, I developed a targeted advertising strategy that ensured campaign messaging reached the communities most affected by HIV stigma to raise awareness of PrEP.

Digital Advertising Digital Strategy PPC

Results that go beyond the numbers

Not every successful project can be reduced to a percentage.

Some of the most valuable improvements I’ve delivered have involved creating better digital foundations, reducing operational complexity, improving user experience, giving teams more control over their platforms or making marketing activity more sustainable.

Where meaningful performance data is available, I show it alongside the work.

I’ve worked across:

Healthcare
Digital transformation, patient engagement, recruitment and public health campaigns.

Charities & purpose-led organisations
Fundraising, awareness campaigns, audience engagement and digital transformation.

SMEs & commercial businesses
Customer acquisition, websites, SEO, conversion optimisation and marketing strategy.

Agencies & public-facing campaigns
Digital strategy, paid media, content and campaign delivery.

The common thread is not the sector. It’s helping organisations use digital marketing more effectively to achieve a defined objective.